Raseedi (which means my credit, in Arabic) is a mobile application that offers financial technology services to its clients in Egypt.
In this campaign, they wanted to introduce their new offers and services that ease the pain of being short on credit or being unable to make calls due to shortages in mobile internet or mobile credits - all due to shortage in funds.
Our campaign is all about being literally tight or short on funds, and how it's all in your head and there is no reason to go through this. Raseedi has got you covered.
When the hero opens the tight frame, the product demo starts being played after the viewer can take a breath when the tightness is opened and everything is eased.
This professional campaign titled 'Tight Budget?' was published in Egypt in January, 2023. It was created for the brand: Raseedi, by ad agencies: Allthingsdibo and What to?. This Digital and Film media campaign is related to the Electronics, Technology and Finance industries and contains 5 media assets. It was submitted 11 months ago by Director: Dibo of Allthingsdibo.
Directed by: Dibo
DOP: Karim Mohamed
1st AD: Faris Nassar
Executive Producer: Omar Talaat
Producer: Mohamed Sherif
Art Director: Moustafa Fouda
Stylist: Dalia Kelish
Movement / Choreography: Menna Hesham
Line Producer: Nariman El Kady
Production & Post House: Don Media
2nd AD: Emy Moawad
3rd AD: Ziad Amr
Editing: Hazem El Seafy
Colour Grading: Alaa Qatosh
VFX: Hamza Hamed
Sound Engineer: Roberto
Music Production: Garage Studio
Focus Puller: Mario Ghaly
Casting Agency: Keeva
VO: Youssef El Tohamy
Co-Producer: Marwan Emam
Production Director: Mohamed El Fatatry
Set Production Manager: Mohamed Fathy
Set Production Design: Ahmed Ashraf
Production Coordinator: Mohamed Youssef
Makeup Artist: Amr Abdelwahed
Location Manager: Marwan Emam
Photographer: Alia Diab
Agency: What To?
Copywriting: Mohamed Reda + Ahmed El Hareedy