We created this poster for Big Cat Rescue to try to change the public’s perception about petting baby tigers and getting photos with them. We wanted to give people the real picture and educate them on why it’s not as cute and innocent as they may think. It’s actually the beginning of a lifetime of cruelty and abuse, in which the tiger cubs are continually exploited for a profit. It also inhibits tigers from being where they belong -- in the wild. Ultimately, we hoped to entice people to visit CubTruth.com to learn the truth and support this cause.
This professional campaign titled 'Tiger Cub Petting Truth' was published in United States in August, 2021. It was created for the brand: Big Cat Rescue, by ad agency: PPK. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Group Creative Director: Paul Prato of PPK.
Advertising Agency: PPK, Tampa, United States of America
Agency President/CEO: Tom Kenney
Executive Creative Director: Paul Prato
Creative Director/Writer: Michael Schillig
Associate Creative Director: Javier Quintana
Senior Art Director: Pat Floyd