Description
The all-new Wayfarer offers more of everything you want in a Class C, along with the luxurious styling and amenities synonymous with Tiffin. Designed inside and out with your every need in mind, it features a spacious interior, stunning exterior, industry-standard safety features, and high-performance upgrades like the new Mercedes-Benz® chassis. To creatively showcase the 2020 Wayfarer, we lit the vehicle using large tube lights and photographed it in a raw, yet beautiful exterior space at night. A custom font was also created using photographs of the tube lights (captured in-studio).
This professional campaign titled 'Tiffin Wayfarer - Lights' was published in United States in November, 2019. It was created for the brand: Tiffin Motorhomes, by ad agency: Lewis Communications. This Print medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 4 years ago by Creative Director: Jason Corbin.
Credits
Advertising Agency: Lewis Communications, Birmingham, AL, United States of America
Chief Creative Officer: Spencer Till
Executive Creative Director: Stephen Curry
Design Director: Roy Burns
Creative Director: Jason Corbin
Copywriter: Mary Buzbee
Art Director: Lauren Meadows
Photographer: Jeff Williams
Retoucher: Andy Cargile
Lighting Specialist & Gaffer: Seth Newell
Producer: Jacob Garner
Production Coordinator: Meredith Smith