ADVERTISING

Tashkent Transport Department

Ticket from harassment

Agency: 605 Agency

Ticket From Harassment

Description

Sexual harassment is a "silent" problem of public transport in Tashkent. 60% of respondents in Tashkent witnessed harassment in public transport. But for a whole year only one case reported in the media and 0 criminal cases has been disclosed.

Most often, the victims themselves are ashamed to talk about it and do not know who they can confide in. The most unprotected people are teenagers.

Tashkent Transport Department launched a project - Ticket from harassment. New bus tickets with instructions of what to do and whom to contact in cases of harassment.

- We reprinted fare tickets for all buses in Tashkent. By placing instructions on tickets that in cases of harassment you need to contact a ticket seller.

- Trained ticket sellers how to respond and take action in situations of harassment and how to provide psychological first aid to a victim

- Also we prepared an educational video and sent it to all internal chatgroups of ticket sellers and drivers.

Society started talking about the issue for the firs time. The media stopped keeping quit the problem. Most importantly, all these prompted the Ministry of Transportation of Uzbekistan made a public statement and take actions. And at the end, Ministry of Justice published a new law that criminalizes harassment in public spaces.

This professional campaign titled 'Ticket from harassment' was published in Uzbekistan in May, 2023. It was created for the brand: Tashkent Transport Department, by ad agency: 605 Agency. This Direct, OOH Outdoor, and Print media campaign is related to the Public Interest and Transport industries and contains 1 media asset. It was submitted 11 months ago by 605 Agency: 605 Agency of 605 Agency.

Credits

Creative Agency: 605 Agency
Production Company: Hendrix
Creative Director: Otabek Sharapov
Independent Consultant: Denis Eliseev
Copywriter: Mirafzal Mirahmadov
Copywriter: Aziza Alijonova
Media Manager: Inara Asanova
Graphic Designer: Zohir Bozorov
Graphic Designer: Muhammad Obloqulov
Graphic Designer: Iljomjon Akbarov
Junior Graphic Designer: Daler Badalov
Marketing Manager: Diyor Burkhonov
Marketing Manager: Nuriddin Fahriddinov

Client: Tashkent Transport Department
Client Consultant: Aziza Umarova
Client Press Secretary: Muslima Obidova
Researcher: Umida Usmonova

Production: Nexus
Director: Timur Amanshikov
Producer: Bekzod Abduvaliev
Project Manager: Timur Kim
Editor: Saddat Pirjanov
Sound Engineer: Grigoriy Tolstolugov
Voiceover: Lola Khalmuradova

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.