Description
BBDO Atlanta and Baseball For All are launching a powerful new campaign, “Throw It Forward,” premiering its centerpiece :30 spot “Prove Them Wrong” during the World Series tonight. (But no embargo today if you want to cover!)
Baseball For All, the national non-profit founded by Justine Siegal, has been breaking barriers for girls in baseball since 2010 and BBDO Atlanta first worked with them in 2016, when they debuted a World Series spot encouraging coaches to put more girls in the game.
Since then, the movement has gained momentum—including the upcoming launch of the Women’s Professional Baseball League (WPBL), which will kick off its inaugural season in summer 2026.
"Our girls fight every day to play the game they love. 'Prove Them Wrong' is an anthem for all the girls who have been told they can’t do something because they're girls. Today we show that girls play baseball,” says Justine Siegal, PhD.
The full “Throw It Forward” campaign will roll out in early spring, inviting both the baseball community and the public to send messages of encouragement to keep more girls in the game — culminating in a traveling activation featuring signed baseballs. The campaign comes at a critical time: women’s sports receive only 4% of sports media coverage and girls drop out of organized sports at double the rate of boys by age 14.
Timed with the World Series, the campaign aims to leverage baseball’s biggest stage to inspire change and drive visibility for the next generation of female athletes.
“We are thrilled to continue to work with Baseball for All,” says Robin Fitzgerald, Chief Creative Officer of BBDO Atlanta, “and to help more girls see a path forward playing the game they love.”
This professional campaign titled 'Throw It Forward' was published in United States in October, 2025. It was created for the brand: Baseball For All, by ad agency: BBDO. This Film and Integrated media campaign is related to the Sports industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Baseball for All
Justine Siegal - Founder, Baseball for All
Lena Park – Director, New Media/Content Strategy
Agency Credits: BBDO
Chris Beresford-Hill - Chief Creative Officer, BBDO Worldwide
Robin Fitzgerald - Chief Creative Officer, BBDO Atlanta
Mariana Costa - SVP, Group Creative Director, BBDO Atlanta
Dahlia Nin - Art Director, BBDO Atlanta
Natalie Villasana - Jr. Copywriter, BBDO Atlanta
Vedita Mirpuri - Content Creator/Art & Design, BBDO Atlanta
Daniela Gonzalez - VP, Director of Strategy, BBDO Atlanta
John McAdorey - Head of Production, Omnicom Production
Peter McLarnan - Executive Producer, Omnicom Production
Brittany Willock- Sr. Project Manager, BBDO Atlanta
Tami Oliva – EVP, Managing Director, BBDO Atlanta
Lauren Freeman - SVP, Account Director, BBDO Atlanta
Emily Hartigan - Assistant Account Executive, BBDO Atlanta
Desiree Townsend - Director Business Affairs, Omnicom Production
Media: OMD
Chrissie Hanson – CEO, OMD
Cindy Clements – President, Local Investment, OMD
Tara Nugent – Executive Director, Investment, OMD
Production Credits
Production Co: Working Title Partners
Managing Director: Heather Haley
Director: Aaron Putnam
Director of Photography: Ben Marias
Editorial: Cabin Edit Co
Editor: Erin McCaffrey
Assistant Editor: Nora Hall
Producer: Alex Hooker
EP: Katy Zamora
VFX: Coffee & TV
Executive Producer: Kat Thay
Senior Producer: Katharine Mulderry
VFX Supervisor/2D Lead: Rob Walker
2D Team: Pratyush Paruchuri, Alex Law
Finishing: Matt McDonald
Color: Coffee & TV
Colorist: Derek Hansen
Color Assist: Baptiste Carrara
Executive Producer: Denise Brown
Audio Mix: Omnicom Studios
Engineer: David Axelbaum
Music: Squeak E. Clean Studios
Managing Director + Executive Creative Producer: Chris Clark
Executive Creative Director: Rob Barbato
Executive Head of Production: Max Taylor
Senior Producer: Anna Garcia Lascurain
Composers: Michelangelo Rodriguez (“Beating Heart”) and Jesse Watt (“It’s All On The Line”)
Omnicom Studios:
Audio: David Axelbaum
Motion Graphics: Viktoryia Kryvanos, Austin Navickis
Executive Producer: Erik Crary
Head of Studio: Mitch Monzon
