Description
How does an Irish pub attract Octoberfest revelers? This seemed like an impossible challenge when McGuinness Irish Pub approached us with it. Or a joke that begins with, "a German guy walks into an Irish bar..." We found the actual answer by first focusing on the kinship of the cultures and then by pointing out an obvious, yet critically important fact: Appleton's Octoberfest ends at 6 p.m. and people are going to need a place to continue the party.
This professional campaign titled 'Three Stripes, Well Done, Germany, Leather Shorts' was published in United States in September, 2018. It was created for the brand: McGuinness Irish Pub, by ad agency: Nelson Schmidt. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted almost 6 years ago.
Credits
Advertising Agency: Nelson Schmidt, Milwaukee, USA
Chief Creative Officer / Copywriter: Mike Fredrick
Art Director: Jordan Hart