This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Three Little Pigs "Los Tres Cochinitos" andusing the exact same letters, from the title and the story, wrote a completely different tale: "Tres Chinitos Locos", Three Crazy Little Chinese. As an example, if this poster was written in English, a different tale using the same letters of Three Little Pigs could have been "The Glitter Piles". "Tres Chinitos Locos" tells the story of three wise Chinese friends that get the call from the Emperor to find the cure for mortality. After many attempts the wise Chinese come back with the solution: To avoid mortality live your life fiercely.
This professional campaign titled 'Three Little Pigs, The Ugly Duckling, Red Riding Hood' was published in Guatemala in May, 2013. It was created for the brand: Scrabble, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted over 9 years ago.
Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso
Copywriter: Desire Cojulum
Illustrator: Sua Agape
Art Directors: Fernando Mira, Christina Irving-Bell