Those Who Fell


"Every Fall Of The Football Players During The World Cup Is A Reminder Of Those Who Fell Constructing It."

For the past decade, many thousands of immigrant workers have suffered exploitation amounting to forced labor while others have died in bringing the world the 2022 World Cup. Yet only a few footballers have spoken out so far. Until now. Because each fall to the ground of the football players reflects a symbolic act of protest to commemorate the workers that fell during the construction of this World Cup. Being an integral part of football play, these falls will happen no matter what and as such represent an unstoppable and continuous form of symbolic protest in a country where criticism isn’t tolerated.

This professional campaign titled 'Those Who Fell' was published on November 17, 2022. This Film medium campaign contains 4 media assets. It was submitted over 1 year ago.


Production: Fledge
Creative Partner: Diederik Jeangout
Managing Partner: Roeland Jeangout
Director: Maria Leon
3D Artist: Bondo
Sound Studio: Sonhouse
Song: The Blaze



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