Description
Nigerians right now are putting up with national power grid failures and constant hikes in fuel price. This has become a burden for all to carry for quite a while, leaving Nigerians two options: keep spending your income on expensive fuel or switch to solar.
Good Friday commemorates the sacrifice of Christ, the burden of sin taken from us, and the triumph of light over darkness. Christ himself is the shining light.
Imperium, a solar solution company, sits at the exact intersection of lifting the burden of Nigerians and providing light to help Nigerians triumph over the darkness. For Good Friday, we are amplifying this Imperium position, telling Nigerians to drop the burden of fuel kegs and make the solar switch.
This professional campaign titled 'The Old Nigerian Cross' was published in Nigeria in April, 2026. It was created for the brand: Imperium, by ad agency: This&That Creative Agency. This Digital medium campaign is related to the Electronics, Technology and Retail Services industries and contains 1 media asset. It was submitted 3 days ago by The Chameleon People of This&That Creative Agency .
Credits
Advertising Agency: This&That Creative Agency
Creative Director: JP Idama
Business Director: Kanu Achinivu
Brand Management Lead: Ladun Olabiyi
Creative Lead: Popoola Oluwatobiloba
Art Lead: Fredrick Edomah
Copywriter: Funmilayo Fadare
Brand Manager: Azidan Aziegbe
