This is not a City but is a new plastic City built in the oceans
Every year, 12.7 million tons of plastic waste burry the bottom of the sea, damaging our natural paradises. It is expected that by 2050 there will be more plastic than fish in the sea.
Therefore to raise awareness and show people the problems that single-use plastic create, we transformed plastic waste into a submerged city capable of destroying the ecosystem.
Finally, we encouraged people to log into plasticreality.com and join Corona’s NET-ZERO plastic footprint movement.
This professional campaign titled 'THIS IS NOT A CITY' was published in Guatemala in May, 2022. It was created for the brands: Corona and Corona Beer, by ad agency: El Taier DDB. This Design, Outdoor, and Print media campaign is related to the Alcoholic Drinks, Other, and Travel industries and contains 1 media asset. It was submitted about 1 month ago.
Advertising Agency: El Taier DDB Centro, Guatemala.
Production Company: Salamagica Studio
CEO: Manuel Madrid
VP Creative: Victor Pardo
Executive Creative Director: Julián Núñez
Creative Directors: Fernando Reiter / Haze Rivas
Creative Copywriters: Diego López / Ana Paula Escobar
Art Directors: Iván Holguin / Daniel Cifuentes