This is Footy Country

Agency: The Monkeys


When the Emus get stranded before the big game, it is up to the club president Mick to make sure the town doesn't have to forfeit... This isn't country footy. This is footy country.

The campaign aims to shine a light on Telstra’s commitment to regional Australia by celebrating and acknowledging country footy and the deep relationship between local footy clubs and their communities.

The integrated campaign leverages Telstra’s sponsorships with community initiatives across both codes and creative assets through broadcast and in-stadium signage, as well as in Telstra’s own retail environment.

The creative features a team that gets stranded before a game, and the club president quickly pulls together a crew of last-minute replacements. Through its distinct visuals, the campaign heroes the many players, supporters, fans and volunteers that all make such a valuable contribution to the club.

The campaign will run through the footy finals season until October 1, across TV, online and out of home, including billboards and Stadiums.

This professional campaign titled 'This is Footy Country' was published in Australia in September, 2023. It was created for the brand: Telstra, by ad agency: The Monkeys. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 5 months ago.


Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Creative Excellence: Anna Jackson
Head of Brand & Network Marketing: Alita McMenamin
Senior Brand Specialist: Jon Hollett
Principle Media Sponsorships, Awards & Experiential: Genelle Sharples
Senior Media Specialist: Robert Aoukar
Senior Sponsorship Specialist: Esther Chand
Senior Sponsorship Specialist: Dominique Barlow
Sponsorship Specialist: Lauren Plumridge

Creative Agency: The Monkeys, part of Accenture Song
The Monkeys Group CEO & Accenture Song ANZ President: Mark Green
Group Chief Creative Officer: Scott Nowell
Chief Creative Officers: Ant Keogh, Tara Ford
Head of Production/Producer: Penny Brown
Chief Client Officer: Belinda Drew
Business Strategy Director: Ben De Castella
Creative Director: Sam Dickson
Creative Director: Cameron Bell
Senior Art Director: Alex Polglase
Senior Copywriter: Jake Ausburn
Art Director: Emmalie Narathipakorn
Copywriter: Seamus McAlary
Design Lead, ANZ Accenture Song: Fabio Buresti
Chief Strategy Officer: Hugh Munro
Group Business Director: Amanda Porritt
Senior Business Director: Samar Karim
Business Manager: Kevin Diep
Print Producer: Candy Carter

Production Company: Exit Films
Director: Mark Molloy
Executive Producer: Leah Churchill Brown
Executive Producer: Declan Cahill
Producer: Mark Foster
Head of Production: Jacquie Riley

Casting: Citizen Jane

Post Production: The Editors
Post EP: Nicoletta Rousianos
Post Producer: Adrian Konarski
Editor: Jack Hutchings
Editor: Grace O’Connell
Colourist: Ben Eagleton
Online: Eugene Richards
Online: Stuart Cadzow
Online: Heather Galvin

Photographer: Cory White

Audio Production: Massive Music

Music supervision: Level Two Music
Track: “Sandstorm” by Whisky Shivers
Publishing: Universal Music Publishing Group

Media Agency: OMD
Business Director: Ally Chin
Account Director: Hannah Robertson
Senior Sport Partnership Manager: Matt Clear


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