Description
This Girl Can’s new campaign phase, ‘This Girl Can With You’, is a call-to-arms to sport and activity providers to dismantle the barriers that contribute to the Enjoyment Gap. Enjoyment is one of the biggest motivators for people to take part in sport and physical activity - and with less than 60% of women active compared to over 63% of men, closing the Enjoyment Gap is an important step towards tackling the stubborn gender activity gap.
‘This Girl Can With You’ will support organisations across the sport and physical activity sector to develop solutions in response to four action areas. The brand-new This Girl Can website has tools, tips and ideas for organisations to get started, with the insight building upon the brilliant work that many grassroots organisations and activity providers are already delivering to close the Gap. Four inspiring groups and organisations working to close the Gap are featured in new This Girl Can films: Black Girls Do Run, Goal Diggers FC, Muslim Girls Fence, and Welcome Gym.
The campaign was created by long term agency partner FCB Inferno and as per previous iterations of This Girl Can, shows real women and groups who are breaking down barriers to help women in their communities to get active.
This professional campaign titled 'This Girl Can With You' was published in United Kingdom in February, 2023. It was created for the brands: Sport England and This Girl Can, by ad agency: FCB Inferno. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Kate Dale, Marketing Director, Sport England
Amy Crees, Head of Business Development
Kate Peers, Strategic Lead, Campaigns
Scott Radcliffe, Snr Business Development Partnership Manager
Claire Edwards, Head of Campaign Activation
AGENCY
Chief Creative Officer Owen Lee
Creative Director Jessica Giles
Art Director Sarah Bignell
Copywriter Josie Beaumont
Business Director Emily Whiteaway
Account Director Michael Freeman
Account Manager Pooja Daswani
Strategy Director Tom Lindo
Head of Design Becci Salmon
Designer Dante Attuoni
PRODUCTION
Director/ Production Co 456 Studios at FCB Inferno
Producer Livvy Tidd
Director & Editor Charlie Coombes
Post Production Cheat
Sound Design Sine Sound
Photographer Imogen Forte
DoP Evelin Van Rei
Music Pitch and Sync
