Description
An ad full of second lives
How to make an ad saying that we won the sustainability award of the year in such an unsustainable medium?
At IKEA, giving products a second life is a common practice. That's why we created a print to be reused and gain many second lives. This print is also a shopping list, a piece of paper to wrap the flavourless bubble gum, the salvation of a wobbly table or a coaster to avoid staining the living room table.
This professional campaign titled 'This could be just an ad' was published in Portugal in November, 2021. It was created for the brand: IKEA, by ad agency: Uzina. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted almost 2 years ago.
Credits
Advertising Agency: Uzina, Lisbon, Portugal
Executive Creative Director: Susana Albuquerque
Creative Director: Andreia Ribeiro
Art Director: Beatriz Pinto
Copywriter: Carolina Cunha
Account Director: António Ataíde
