Sunshine Punch

Thirst Trap

Agency: McKinney

Feeling Thirsty?


While summer is coming to a close, the Sunshine-filled festivities are just getting started. Sunshine Punch, a ready-to-serve rum cocktail, has launched their new paid social and influencer campaign, “Thirst Trap,” from creative, media and influencer marketing agency, McKinney. To align the sensorial flavor experience that Sunshine Punch offers, McKinney found influencers that embodied the “Thirst Trap” appeal with bright, fun and edgy content. The “Thirst Trap” crew consists of 10 influencers ranging from @callmechoko and his iconic dance moves to the coastal retro vibe of Florida surfer, songwriter @thatpineapplegirl.

This professional campaign titled 'Thirst Trap' was published on August 23, 2023. It was created for the brand: Sunshine Punch, by ad agency: McKinney. This Content and Digital media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 8 months ago.


Agency: McKinney
Partner: Sandstrom Partners


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.