The Cybersmile Foundation

Think Twice Before You Type

Agency: Area 23


The global ‘Think Twice Before You Type’ initiative is being launched to coincide with Safer Internet Day, and it encourages people to be mindful of how their comments can be interpreted or misinterpreted without the added benefit of visual or audible indicators as to how that person is really feeling.
When you’re talking with someone online, whether it’s on social media or through texts, you’re missing important context on how those comments are received. Facial cues, tone of voice, none of that can be captured in a typed response, so it’s easy to be unaware of how someone is really feeling in a conversation.

This professional campaign titled 'Think Twice Before You Type' was published in United States in February, 2021. It was created for the brand: The Cybersmile Foundation, by ad agency: Area 23. This Integrated medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 3 years ago by VP Creative Director: Leonardo Arcoverde of Area 23.


Advertising Agency: Area 23
Client: The Cybersmile Foundation
CCO: Tim Hawkey
EVP, ECD: Elliot Langerman
Art Director: Proud Sornpaisarn , Andrea Sabbatini
Copywriter: Patrick Egan
Associate Creative Director: John Merriman , Leonardo Arcoverde
Creative Director: Logan Allanson , Andy Gerchak , Eduardo Tavares
Photographer: Ale Burset

Clearwater Mari...
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