Madinet Masr


Agency: Impact BBDO


In Egypt no one can afford to buy a property in cash anymore. Instead people go for very harsh installment plans.

And nowadays when people see anyone taking a job they shouldn't be taking, they automatically assume they took it to pay for the installments. Including movie stars like Ahmed Fahmy.

This professional campaign titled 'THINGS WE DO FOR DEBT' was published in Egypt in August, 2023. It was created for the brand: Madinet Masr, by ad agency: Impact BBDO. This Film medium campaign is related to the Real Estate industry and contains 3 media assets. It was submitted 6 months ago by Creative Director/Film Director: Mahmoud Shokri.


Advertising Agency: Impact BBDO Cairo
Production Company: Good People

Creative Director: Abdullah Fareed
Creative Director: Mahmoud Shokri
Director: Ali Ali
DP: Pierre Mouarkech

CEO: Naila Fattouh
General Manager: Tarek Akil
Account Director: Nada El-Kattan
Account Team: Mostafa El-Ghoul, Karim Sherif
Agency Production: May Mohsen, Ezz Abul Dahab

Executive Producer: Khaled Zaki
Head of Production: Mahmoud Mostafa Derbala
Producer: Riyana El-Khatib
Post Producer: Hussein Aziz

Post Production: The Barbershop Studios
Editor: Amr Mekky
Sound Engineer: Fady Garas
Post Production: LZRD
Colorist: Karim Mira
Editor: Ahmed El-Sherbini
Photographer: Ahmed Abdo


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