They Didn't. Their Brain Did.
Agency: Coefficient Health
Description
Bardet-Biedl syndrome (BBS) is a rare, genetic form of obesity who’s hallmark symptom is hyperphagia—a constant, overwhelming feeling of hunger. At its core, BBS is a conflict between a person and their brain. For these patients, their brain always believes it’s starving.
This professional campaign titled 'They Didn't. Their Brain Did.' was published in United States in January, 2025. It was created by ad agency: Coefficient Health. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted 9 months ago by Executive Creative Director: Mike McKeever of Coefficient Health.
Credits
Advertising Agency: Coefficient Health
Production Company: CRXSS
Creative Director: Mike McKeever
Art Director: Kali Winkler/Rich Sharp
Copywriter: Victoria Giangrasso/Pat Carella
Producer: Jon Parkinson
Photographer: Sam Barker
Retouching: One White Chair
