The Habit Burger Grill

There You Hab It

Agency: Party Land

The Habit Burger: Beach Horse

The Habit Burger: In The ‘Straunt

The Habit Burger: Slushee Cart

The Habit Burger: Seagulls


Founded 1969 in Santa Barbara, California, The Habit Burger Grill has a long tradition of serving charbroiled burgers and Americana beach vibes. Now, Yum Foods is bringing The Habit state of mind to new audiences through their latest wacky campaign: There You Hab It!

The folks at Yummy trusted The Goondocks production company and award-winning agency Partyland to create a series of spots that transport the viewer into a world of sunshine and surf - a place where anything is possible. Utilizing rear projections, magical realism, and host of silly props, this campaign not only underscores the timeless taste of The Habit’s food, but reminds the audience, no matter where they are in America, good vibes are only a bite away.

This professional campaign titled 'There You Hab It' was published in United States in October, 2022. It was created for the brand: The Habit Burger Grill, by ad agency: Party Land. This Content, Digital, and Film media campaign is related to the Food industry and contains 4 media assets. It was submitted over 1 year ago by Executive Producer: Pratik Panda of The Goondocks.


Agency: Party Land
Co-Founder/CCO: Matt Heath
Exec Prod: Kristin Childers
Creative Dir: Natalia Fredericks
Writer: Sarah Keats
Art Dir: Eli White
Group Acct. Dir: Amy Krieg

Production Company: The Goondocks
Director: Cody Osborne
Director of Photography: Jeff Holman
Exec Prods: Nick E Finn, Pratik Panda, Cody Osborne
Line Prod: Mark Forlenza
Art: Amby LLC, Nick Horton
HMU: Amanda Markoya
Wardrobe: Renée Ryan

Post Production: The Goondocks
Editor: Chris Salerno
Editor: Pratik Panda
Post Producer: Cody Osborne
Color: Elias Nousiopoulos

Sound: Barking Owl


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