Description
Lotto is the most iconic game in Finland. It has been a part of every Finn’s Saturdays for over 50 years. The game holds a special place in the hearts of the people, and it evokes extremely tender emotions.
Unfortunately, people have started to turn away from Lotto, as games with bigger jackpots have entered the market. The creative house SEK and Veikkaus, the Finnish government-owned betting agency, wanted to remind people of their long relationship with our unofficial national game.
There’s nothing quite like Lotto
The campaign is Finnish through and through. Finland may be the happiest country in the world, but you couldn’t tell it by looking at the people. People show emotions differently around here – if at all. Finns believe that less is more when it comes to expressing themselves.
This professional campaign titled 'There’s nothing quite like Lotto' was published in Finland in June, 2023. It was created for the brand: Lotto, by ad agency: SEK. This Integrated medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted over 1 year ago.
