Hewlett Packard Enterprise

The Yellow Brick Road

Agency: Publicis


Every business owner knows the cloud can take them places. But the journey can be a whirlwind, full of migration challenges and complexities. To communicate how HPE Hybrid Cloud Expertise can help them change this story, we reimagined the cloud rolein one of the most iconic stories of all time: The Wizard of Oz.

This professional campaign titled 'The Yellow Brick Road' was published in United States in September, 2019. It was created for the brand: Hewlett Packard Enterprise, by ad agency: Publicis. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Publicis New York, New York, United States of America
Chief Creative Officer: Andy Bird
Executive Creative Director: Matt McKay
Creative Directors: Daniel Massih, Justin Via
Associate Creative Directors: Fabio Ozorio
Senior Art Director: Eduardo Gomes
Executive Producer: Anthony Garetti
Music Producer: Rachel Rauch
Global Client Officer: Scott Herring
Group Account Director: Mila Barbrikova
Account Director: Ayesha Khara
Director, Program Manager: Anna Fung
Senior Program Manager: Shreya Patel
Strategy Director: Emily Canan
Production Company: Iconoclast
Director: Ian Ruschel
Executive Producer: Caroline Pham
Line Producer: Richard Weager
Director of Photography: Pierre de Kerchove
Editorial Company: Rock Paper Scissors
Editor: Mikkel EG Nielsen
Executive Producer: Eve Kornblum
Producers: Lisa Barnable
Audio Engineer: Tom Jucarone / Sound Lounge
Music: Woodwork Music / Comoposer: Harry Lightfoot
Sound Design: Q Department
VFX Production: NASH vfx
Producer: Flavia Gannam
Post Supervisor: Cirilo Bonazzi

Dos Pinos


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