The worst case study ever

Agency: McCann


Case study videos became quite common in the last few years. suddenly, every small campaign turns into the biggest buzz making campaign in the world. we decided to do the exact opposite. in order to emphesize our lack of creative talents we created the worst case study ever.

This professional campaign titled 'The worst case study ever' was published in Israel in February, 2010. It was created for the brand: McCann, by ad agency: McCann. This Film medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Copywriter: Ami Alush, Asaf Zelicovitch
Art Director: Guy Laufer


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