The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed " The World's Most Eligible Bachelor" created a Tinder Profile where users could swipe right and donate to his cause.
This professional campaign titled 'The World’s Most Eligible Bachelor' was published in Kenya in May, 2017. It was created for the brand: Ol Pejeta Conservancy, by ad agency: Ogilvy. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 5 years ago.
Advertising Agency: Ogilvy & Mather Africa, Nairobi, Kenya
Regional Creative Director: Joao Espirinto Santo
Regional Managing Director: Mathieu Plassard
Creative Directors: Alemu Emuron, Kwame Ny’ongo, Max Ngari
Art Directors: Sid Tomkins, Peter Hahn
Copywriters: Alemu Emuron, Chris Wall
Photographers: Black Bean Productions, Churchill Oele
Programmers: Vimal Kaul, John Nguru
Agency Producer: Heeral Gandhi
PR Team: Naomi Mutua / Ogilvy London PR, Catherine Karongo / Ogilvy Mumbai PR
Sound Design: Supersonic