The World Can Work Better

Agency: 72andSunny


Indeed, the world’s #1 matching and hiring platform, is unveiling its new “The World Can Work Better” brand vision with an international advertising campaign, developed by 72andSunny.

“The World Can Work Better” is the first time Indeed has targeted job seekers and employers in the same campaign, bringing to life the brand’s belief that work is one of the most important parts of our lives, where people can achieve the work they aspire to.

The creative comprises a series of spots by acclaimed director Ian Pons Jewell, featuring relatable human scenarios that touch on what better work looks like for job seekers and employers today, from seeking and finding flexible work; to using salary transparency to close the gender pay gap; to measuring workplace wellbeing.

The 30-second ‘Without A Doubt’ spot poses the question “What if finding a new job wasn’t such a leap of faith?” Showing job seekers consulting family and friends over their job search and using Indeed’s tools to navigate towards work they care about.

The campaign aims to position Indeed as the world leader in connecting all people to better work, whether they’re seeking it or offering it. The spots run from June 7, on TV and digital video including as 30-second ads in the NBA finals.

This professional campaign titled 'The World Can Work Better' was published in United States in June, 2023. It was created for the brand: Indeed, by ad agency: 72andSunny. This Integrated medium campaign is related to the Electronic Devices and Professional Services industries and contains 2 media assets. It was submitted 12 months ago.


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