Because She Deserves to Live Like a Queen Home is where the heart is, and for our elders, it's where they feel most empowered. 7keema’s dedicated team is here to make sure your loved ones are cared for with the highest standards of nursing and compassion. We treat every patient like royalty, providing tailored care plans that keep her comfortable, safe, and happy in her own "palace." Your family's health is your winning card. Download the app and book your assessment visit today.
Description
The campaign uses a "House of Cards" structure, but with a twist. Unlike the traditional "shaky" house of cards, these cards feature 7keema’s actual caregivers and nurses. By using the "7 of Hearts" (playing on the brand name 7keema) and images of caregivers supporting elderly people, the design shows that 7keema is the "Winning Card" that makes the household stable and complete. The slogan "We will make their lives better at home". This targets the emotional desire of adult children in Egypt to provide the best possible life for their aging beloved ones without forcing them to move to a facility. It positions 7keema as the facilitator of a dignified, royal lifestyle at home.
This professional campaign titled 'The Winning Card for Home Care!' was published in Egypt in September, 2023. It was created for the brand: 7keema, by ad agency: WundrX. This Content, Design, and Digital media campaign is related to the Health industry and contains 6 media assets. It was submitted 7 days ago by CEO: Karim Yehia of WundrX.
Credits
Advertising Agency: WundrX, Cairo, Egypt
Production Company: WundrX, Cairo, Egypt
Designers: Hager Rizk, Kholoud Ayman, Sara Hussien
Art Director: Ahmed Adham
Copywriter: Bichoy Essam
