The Will To Finish

Agency: Love & The Machine


This commercial launched Sur PhytoPerformance, a new brand aimed at unleashing the full potential of athletes. Their first product is AltRed, a phytonutrition supplement proven to enhance endurance and recovery.

This professional campaign titled 'The Will To Finish' was published in United States in August, 2017. It was created for the brand: Sur, by ad agency: Love & The Machine. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Love & The Machine, Chicago, Illinois, USA
Creative Directors / Copywriter: Dave Kuhl
Creative Director / Art Director: Nolan Garrido
Creative Consultant: Dan Capuli
Account Director: Amy Loevy
Photographer / DP: Matthew Brush, Lee Peterkin
Producer: Jen Passaniti
Post-Production: Optimus / Chicago
Editor: Ruben Vela

Geico Insurance


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