Description
Little Caesars today announced a collaboration with Sony Pictures' Spider-Man™: Brand New Day, which is set to swing its way to theaters July 31. Inspired by Spider-Man's hometown of Queens, New York, the brand is hosting an activation on Saturday, June 27, where fans can experience a replica of Peter Parker's apartment. Little Caesars is also embracing the moment by launching the Webberoni Pizza, a menu item inspired by the world's #1 favorite superhero.
To celebrate the Webberoni Pizza and the new film, Little Caesars is hosting a Spider-Man: Brand New Day pop-up experience at the landmark Greenpoint Terminal Warehouse (Brooklyn) on Saturday, June 27 from 1 to 8 pm ET. The pop-up will feature a replica of Peter Parker's apartment that fans can explore, take photos, search for special Spider-Man and Peter Parker details, and enjoy the new Webberoni Pizza.
Inspired by Spider-Man's iconic web-slinging superpowers, Webberoni Pizza features a "web" of shredded pepperoni and toasted cheeses on top. The combination of shredded pepperoni and toasted 2-cheese blend offers customers an opportunity to get pepperoni in every bite – all for just $8.99.* Customers can also create their own "webbed" pizzas by adding a "web" of shredded pepperoni and toasted cheeses to any pizza for an additional cost (online only).
Starting June 22, Little Caesars pizzas will be served in newly designed Spider-Man inspired pizza boxes. Additionally, beginning July 6, every in-store and online purchase of a Webberoni Pizza comes with an exclusive poster. There will be three limited-edition poster designs that refresh weekly at each participating Little Caesars location, so fans will have a chance to collect them all while supplies last. β
"Our goal is to connect with consumers in cultural moments and areas where they are passionate," said Greg Hamilton, Chief Marketing Officer at Little Caesars. "We're thrilled to work with Sony Pictures' Spider-Man: Brand New Day this summer to bring the world's favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy."
Additionally, Little Caesars will debut a new commercial, showing how fans can be just like Spider-Man enjoying the Webberoni Pizza. The spot was directed by Greg Bell.
"Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit," said Jeffrey Godsick, EVP, Brand Strategy & Partnerships, Sony Pictures Entertainment. "Their passion for creative, engaging content brought the Webberoni Pizza and a replica of Peter Parker's apartment to life, offering fans an immersive way to engage with their favorite friendly neighborhood Spider-Man."
The Webberoni Pizza is available at participating Little Caesars locations starting June 22. Guests can walk in and buy a Webberoni Pizza as a HOT-N-READY® product or order online and create their own webbed pizza.
This professional campaign titled 'The Webberoni Pizza' was published in United States in June, 2026. It was created for the brands: Little Caesars and Sony Pictures, by ad agency: McKinney. This Film and Integrated media campaign is related to the Food and Movies industries and contains 3 media assets. It was submitted 21 minutes ago.
Credits
McKinney (Creative)
Chief Creative Officer: Lyle Yetman
Chief Creative Officer: Omid Amidi
Group Creative Director: Andrew Williams
Associate Creative Director: Knowlton Bourne
Associate Creative Director: Jamie Steentofte
Copywriter: Brandon Kim
Art Director: Braden Clark
Group Account Director: Maggie Dietz
Account Supervisor: Kackie Hensen
Account Manager: Cara Neely
Chief Strategy Officer: Jasmine Dadlani
Group Strategy Director: Kerry O'Connor
Strategy Director: Lexie Brown
Strategy Director, Social: Maggie Boulton
Social Strategist: Pat Rivera
CYLNDR Studios (Production)
Executive Director of Production: Kara O'Halloran
Executive Producer: Alex Lao
Director of Business Affairs: Laura Gearino
Business Affairs Manager: Shira Bass
Senior Producer: Nick Brenton
Production Coordinator: Kiefer Donlon
Associate Creative Director, Content: Matt Johnson
Stept (Activation Production)
Senior Director, Experiential + Brand: Anna Blake
Executive Creative Producer: Lindsay Adler
Design Director: Nick Tafel
Little Caesars (Brand Team)
Chief Marketing Officer: Greg Hamilton
VP, Global Creative & Brand Engagement: Jaime Pescia
Advertising Manager: Nicole Yurich
Social Media Specialist: Sydni Kilbourne
WME Group (Agency)
Sr. Director WME Entertainment Marketing & Advisory: Christine Spellman
Sr. Manager WME Entertainment Marketing and Advisory: Carina Lei
Media Hub
SVP, Head of Integrated Partnerships: Cassie Adato
Director, Digital Investments: Hunter Callender Ray
Media Director: Lauren Grubb Turner
Supervisor, Digital Investments: Marielle Abel
Associate Media Director: Kristen McCarty
