The Walking Capital of the World

Agency: 358


Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region.
Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental wellbeing. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world.

This professional campaign titled 'The Walking Capital of the World' was published in Finland in July, 2018. It was created for the brand: HSL, by ad agency: 358. This Integrated medium campaign is related to the Transport industry and contains 9 media assets. It was submitted about 6 years ago.


Advertising Agency: 358, Helsinki, Finland
Production Companies: Cocoa, 358
Art Director: Ale Lauraéus
Copywriter: Juhani Ylitalo
Graphic designer: Mark Nurmi
Project manager: Ellen Jabai
Strategist: Verneri Leimu
Photographer: Will Burrard-Lucas
Director: Tom Hakala
Producer: Henri Ollinkari
Director of Photography: Tom Hakala
Production Managers: Vera Salomaa, Emmi Gröhn
2nd Camera: Tuomas Nurmi
Boom operator: Taneli Suoranta
Editor: Janne Kilpeläinen
Sound Design: Janne Kilpeläinen, Markku Mäkelä
Grade: Joni Kuusisto
Additional Credits: Risto Haapiainen, Lauri Eriksson


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