Description
Fresh from her acclaimed Glastonbury headline performance this weekend, and to celebrate exclusive O2 Priority access for tickets to Dua Lipa at Wembley Stadium, O2 and VCCP London have brought back their iconic ‘Walk Ad’ starring the pop icon.
O2’s latest campaign sees Dua join a stellar lineup of artists including Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and Foo Fighters who have previously featured in their own ‘Walk Ad’ and is the first of its kind for six years following the introduction of the campaign in 2009. Each film showcases the artists’ unique journey and gives fans a glimpse behind the scenes with their favourite acts as they walk to the stage.
This professional campaign titled 'The Walk: It’s Showtime!' was published in United Kingdom in July, 2024. It was created for the brands: O2 and Virgin Media, by ad agencies: Bernadette, Girl&Bear, and VCCP. This Film, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology and Music industries and contains 1 media asset. It was submitted 10 months ago.
Credits
CAMPAIGN TITLE: The Walk: It’s Showtime!
CLIENTS: O2
DIRECTOR OF PARTNERSHIPS AND SPONSORSHIP: Gareth Griffiths
MARKETING DIRECTOR: Simon Valcarcel
HEAD OF ADVERTISING AND CAMPAIGNS: Richard Bown
SENIOR CAMPAIGN MANAGER: Natasha Griffiths
PARTNERSHIPS LEAD: Diane Campbell
PR & SOCIAL: Olivia McKee & Morgan Browne
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Simon Connor
CREATIVES: Alice Goodrich & Lara Baxter
BUSINESS DIRECTOR: Alexandra Gluck
SENIOR ACCOUNT DIRECTOR: Kate Jackson
ACCOUNT MANAGER: Maya Hussey
AGENCY SENIOR TV PRODUCER: Carly Parris
AGENCY CREATIVE PRODUCER: Pip Seymour-Judd
PROJECT MANAGER: Nay Hassan
DESIGN DIRECTOR: Gilles Bestley
PROJECT DIRECTOR: Ravi Patel
DIGITAL DESIGNERS: Oli Usova, Simon Bostock & Claire Ashfield
ADDITIONAL CREATIVE: Ben Evans, Adam Sears, James Lucking-Pham & Filipe Birck
PLANNING DIRECTOR: Jenny Nichols
PLANNER: Jennifer Cownie
BROADCAST AFFAIRS MANAGER: Katie Singer
PLANNING AND MEDIA BUYING AGENCY: MG OMD
MEDIA CLIENT BUSINESS DIRECTOR: Lucy Mitchell
MEDIA PLANNING BUSINESS DIRECTOR: Lucy Hunt
PARTNERSHIPS ACCOUNT DIRECTOR: Charlotte Dickson
PARTNERSHIPS BUSINESS DIRECTOR: Natalie Christoforou
AV ACCOUNT DIRECTOR: George Millward
DIGITAL ACCOUNT DIRECTOR: Afroditi Kritzali
HEAD OF DIGITAL: Rachel Waine
INVESTMENT PARTNERSHIPS DIRECTOR: Harriet Fisher
PRODUCTION COMPANY: Love Song
DIRECTOR: Daniel Wolfe
1ST AD: Cordelia Hardy
DOP: Harry Wheeler
STEADICAM OPERATOR: Rick Woollard
PRODUCTION DESIGNER: Arthur De Borman
EXECUTIVE PRODUCER: Shirley O’Connor
PRODUCER: Malachy McAnenny
EDITORS: Trim Editing
EDITOR: Anders Mills
EDITORS ASSISTANT: Nanako Kawasaki
EXEC PRODUCER: Noreen Khan
POST PRODUCTION COMPANY: Stray London
POST PRODUCER: Misha Stanford-Harris
POST SUPERVISOR: Dan Williams
COLOURIST: Simon Bourne
VFX SUPERVISOR & CREATIVE DIRECTOR: Dan Williams
LEAD COMPOSITOR & ONLINE: Ben East
COMPOSITOR: Giacomo Verri
EXECUTIVE PRODUCER: Misha Stanford-Harris
PRODUCTION ASSISTANT: Ellie Georgiou
DESIGN AND ARTWORK: Girl&Bear
DESIGN: Clary Vikstrom, Leila Amin & Rob Churcher
ARTWORK: James Perry & Toby Kadir
AUDIO POST-PRODUCTION COMPANY: Factory Sound
SOUND ENGINEERING: Anthony Morre & Jack Hallett
PRODUCER: Beth Massey
PHOTOGRAPHER: Elizabeth Miranda
RETOUCH: Stanley’s Post
RETOUCH: Michael Drummond
CREDIT: ITV Archive footage
