ADVERTISING

Zywiec

The Verse

Agency: Gong

Description

For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created.

This professional campaign titled 'The Verse' was published in Poland in July, 2014. It was created for the brand: Zywiec, by ad agency: Gong. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 7 years ago.

Credits

Advertising Agency: GONG, Poland
Creative Directors: Bartek Golebiowski, Michal Bucholc
Art Director: Michal Dobies
Copywriters: Łukasz Czubak, Rafał Czarnecki, Piotr Gruba, Piotr Szydłowski

ADVERTISING

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