Description
In 2021, nearly half of the world's population was at risk of malaria, with four African countries accounting for just over half of all malaria deaths worldwide: Nigeria (31.3%), DR Congo (12.6%), Tanzania (4.1%) and Niger (3.9%).
However, malaria doesn’t just happen. It is spread by mosquitoes which are naturally attracted to places that allow them to breed easily - dirty environments.
Intentionally or not, what you and I are really doing by our actions
and inactions is giving mosquitoes a very warm, cozy environment to breed.
In other words, we are simply taking care of mosquitoes like pets and domesticating them.
For World Malaria Day 2024, the Mortein brand wanted to highlight this common behaviour of Nigerians, where we are making mosquitoes comfortable by not keeping our environment clean.
This professional campaign titled 'The Unwanted Pet' was published in Nigeria in April, 2024. It was created for the brand: Mortein, by ad agency: X3M Ideas. This Digital medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: X3M Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Director of Brand Management: Temitope Ayeni
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma, Oladunni Williams
Deputy Director of Brand Management: Vivian Obiano
Head Of Art: Samuel Oluwagbemi
Copywriters: Simisola Apatira, Nancy Ogbu-Nnachi, Sunmisola Babafemi
Art Directors: Richard Mgbeokwii, Moses Afenikhena, Zeloyi Chinye, Francis Ojoade
Brand Managers: Ebere Nwakozor, Vivian Arden
