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Print ad to promote the use of condoms, showing people that are used to skipping the parts that come before the sexual relation, either online or in real life, that before sex, there is a part they can't skip: putting their Durex condom on.
This NSFW student campaign titled 'The Unskippable Part' was published in Brazil in April, 2019. It was created for the brand: Durex, by ad school: PUCPR. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: PUCPR, Brazil
Creative Director: Mateus Palermo
Art Director: Mateus Palermo
Copywriter: Mateus Palermo