O2 launched campaign to show their customers, how are they missing the experience of 4G LTE network, if their phones are not set right. To demonstrate it, they came up with main tv ad, which was showing the difference between fully coloured underwater world and black & white animated world. The 4G LTE network represented the change of experience between these two worlds.
Our goal was to bring the similar experience to their flagship store. To interact with customers in POS and start a discussion with them about the experience of 4G LTE network.
This professional campaign titled 'The Unseen Ad' was published in Slovakia in August, 2018. It was created for the brand: O2, by ad agency: Elite Solutions. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Elite Solutions, Bratislava, Slovakia
Creative Director: Peter Surin
Art Director: Andrej Valko, Jozef Kyselica
Copywriter: Slavomir Artim, Matej Valo
Illustrator: Andrej Valko
Additional credits: Jan Hanko, Valeria Rotterova