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Renzo’s Vitamins

The Unicorn of Vitamins

Agency: Common Good

Description

Advertising and design agency Common Good has created an animated national ad campaign for client Renzo’s Vitamins—an alternative to currently available children’s vitamin options that seem more like candy or medicine. The initiative is running now and will end on Dec. 31.

Known for its sugar-free Melty Tabs, Renzo’s was designed to make it easy for parents to make the healthier choice among sugar-filled gummies and hard-to-take pills by providing a “melty tab” kids love and parents feel good about.

In the animated creative, Renzo’s Melty Tabs are pitched as “the unicorn of vitamins,” a magical being that makes both children and parents happy. The 15- and 30-second storybook-inspired spots inform parents that their mythical quest has ended—their search is finally over. The vitamins are made with wholesome, clean ingredients and contain no sugar or GMO junk. This is Renzo’s first true advertising and the first campaign from Common Good for the brand.

This professional campaign titled 'The Unicorn of Vitamins' was published in United States in November, 2022. It was created for the brand: Renzo’s Vitamins, by ad agency: Common Good. This Integrated medium campaign is related to the Health industry and contains 3 media assets. It was submitted 3 months ago.

Credits

Agency: Common Good
Executive Creative Director: Jenna Capobianco
Creative Director: Andy Dutlinger
Chief Data Officer: John Gilbert
Media Director: Kelsey Alexander
Media Planner: Katie Douglas
HTML5 Developer: Joe Mease
Art Director: Drew Bentley
Production Designer: Kristin Goulet
Account Services Supervisor: Jake Barnes
Account Services Manager: David Hanes-Gonzalez

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