The Undelivered | A message of peace

The Undelivered | A message of peace الشحنة المُعلقة | رسالة سلام للعالم


For over 40 years Aramex has been able to deliver anywhere in the world. Except now. Due to the situation in Gaza and the blockades that have now been enforced.

Ramadan is a time of peace and unity, where people the world over send packages and parcels to their loved ones. As a company and brand that’s deeply rooted in Arab countries, we could not stand by.

So when we were told that we could not deliver to the people of Palestine, we delivered a message of peace. To the world.

We created a massage of peace in the form of a video that showed the sad but true story of the undelivered. A powerful message with a greater purpose – a call to the world to share, spread and deliver one important word this Ramadan: ‘Salam’ (meaning ‘peace’).
A website was then created that allowed the world to upload and deliver their message, a simple recording saying ‘Salam’.

This professional campaign titled 'The Undelivered | A message of peace' was published on March 12, 2024. It was created for the brand: aramex, . This Digital and Film media campaign is related to the Delivery Services industry and contains 2 media assets. It was submitted 2 months ago by Aramex of Aramex.


CMO: Mike Rich
Global Marketing Director: Daniel Nuss
Global Marketing Manager: Rizek Freij
Sr. Marketing Executive: Megan Coutinho
Sr. Paid Media Executive: Natali Abuzulof
CRM Executive: Naief A.
Social Media: Jenny Coulson, Nicola Sprenger, Kendall Attree

Global Creative Director: Shahir Sirry
Copy: Omar Arafa, Claire Tanner, Thando Solundwana, Shahir Sirry
Art Directors: Ibrahem Khwaldeh, Alexis Titus
Senior Graphic Designer: Murad Nofal
Graphic Designer: Ibrahem Sarayrah
UI/UX Designer: Stiaan le Roux
Creative Producer: Nour Eldin Sarhan
Editor/Designer: Mykyta Cherkasov
Cr. Traffic Manager: Mohammad Hamed

PH: LittleBig Productions
Director: Shahir Sirry
Executive Producer: Andrew Slough
COO: Neil Zaayman
Head of Production: Elmaree Bohm
Line Producers: Kris Marx & Lauren May

Parcel Sender: Gérard Rudolf
Aramex Courier: Marlon Swarts

Cape Town Crew:
1st AD: Darryn Bennett
DOP: Kirk Morgan
1st AC: Siya Jim
DIT: Julian Evans
Gaffer: Simon Howes
Best Boy: Quade Howes
Spark: Joshua du Toi
Grips: Garth Wentzel
Grips Assist: Antonio Steeneberg
Grips Assist: Mark Wentzel
Art Director: Maria Labuschagne
Art Assist: Caroline Walker
Art Assist: Sipho Mabeko
Wardrobe Stylist: Yonela Makoba
Hair & Make Up Artists: Xola Makoba
Security: Vizual Impact
Paramedic: Pumza Sitsheke
Location Manager: Jardin Roestorff
Catering: Shesha

Amsterdam Crew:
DOP: David Doom
1st AC: Vincent Sennet
FPV Drone Operator: Nick Riley @Big Bird Cinematography
Gaffer: Daan de Boer
Best Boy: Gijs Van Leeuwen
Grips: Jorrit Haas

Post Production:
Editor: Luke Veysie
Colorist: Nic Apostoli
Sound Studio: Pressure Cooker Studios
Sound Designer: Keith Kavyi
Sound Design Producer: Chloe Ellis

And special LittleBig thanx to Roland Sweet, Rob Smith, Nate Buttner.

Colgate Palmolive
Go Vilnius


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