The Uncrashable Tucson

Agency: From


From presents “The Uncrashable Tucson” for Hyundai. Recently, the Hyundai Tucson was introduced in the popular virtual world of Grand Theft Auto (GTA) through a customized server.

The main innovation of this model is the incorporation of the Hyundai SmartSense system, an advanced set of sensors and driving assistants designed to provide greater safety and peace of mind for drivers. Among the standout features are the assistant to avoid frontal collisions, the assistant to avoid blind-spot collisions, the assistant to prevent cross-traffic collisions, the lane-keeping assistant, and the safe exit assistant.

Gamers had the opportunity to experience a different test drive. In a high-adrenaline environment and based on missions suggested by the game, drivers virtually tested the effectiveness of the brand's assisted safety system.

Through this action developed in the MVD City environment of the exclusive GTA FiveM customized server, Fidocar, the exclusive representative of the Korean brand, has once again demonstrated its commitment to road safety.

The action "The Uncrashable Tucson" was developed by the agency From, along with Alpha Kings, a community dedicated to creating gaming experiences for all of Latin America.

This professional campaign titled 'The Uncrashable Tucson' was published in Uruguay in July, 2023. It was created for the brand: Hyundai, by ad agency: From. This Film medium campaign is related to the Automotive and Gaming industries and contains 1 media asset. It was submitted about 2 months ago.


Company: Hyundai / Fidocar
Brand: Hyundai Tucson
CMO: Marcelo Jelen / Pía Sadauskas
Agency: From
Cofounder & CCO: Marcelo Waintraub
Cofounder & Director : Bruno Petcho
Creative Director: Rafael Castromán
Art Director: Martin Belasques
Account Director: Joaquín Marqués
Project Manager: Cecilia Mujica
Video producer: Simón Gauna
Designer: Pablo Ferreira
Designer: Germán Cardozo
Content Specialist: Gastón Delgado
Tech Company: Alpha Kings
Tech Producer: Agustín Recalde
Tech Producer: Nicolás Duarte
PR Company: Kipus / Maca Lara Dillon
Art Direction: Simon Gauna
Video Production Company: SoySimo

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