The Umbrella

Agency: the Smarts


At the World Cup Final Vladimir Putin was the only one under umbrella and his VIP guests alongside him were left under the pouring rain. So IKEA said that sells umbrellas which can cover more than one person.

This professional campaign titled 'The Umbrella' was published in Bulgaria in July, 2018. It was created for the brand: IKEA, by ad agency: the Smarts. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director Copywriter: Georgi Zlatkov
Art Director: Nedyalko Ivanov - Necho
Account Director: Jana Dakovska


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.