The Truth Stinks

Agency: Humanaut


Creative agency Humanaut is launching “The Truth Stinks,” an irreverent new campaign for Kopari (, a coconut-based deodorant that takes on traditional products containing aluminum. Humanaut created two 30-second cuts of the ad along with a minute-long version that airs online and on TV channels including: Bravo, E!, Heartland, IFC, Ion Life, OWN, Oxygen, We TV.
The 60-second hero ad opens on a vintage TV set showing a deodorant ad in which an attractive woman appears to be pitching a prestige product. “Nothing says confidence like an armpit packed full of chemicals and aluminum,” she says.

This professional campaign titled 'The Truth Stinks' was published in United States in October, 2018. It was created for the brand: Kopari, by ad agency: Humanaut. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Humanaut, USA
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Director of Production: Tommy Wilson
Director of Content: Dan Jacobs
Creative Producer: Fritsl Butler
Account Director: Elizabeth Cates
Copywriters: Andy Pearson, Jedd Levine
Senior Art Directors: Carrie Warren, Albert Breitwieser
Senior Designer: Jen Rezac
Social Producer: Sam Taylor
Content Creator: Jeri Eduave
Production Company: Bindery
Executive Producer: Greg Beauchamp
Producer: Drew Toresco
Director: Alison Roberto
DoP: Welles Hackett
Production Design: Nicholas Faiella
Post-Production: Humanaut Productions
Editor: Steven Wilson
Post-Producer: Dan Jacobs
Color: Outpost Pictures


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