El Ciudadano

The True Miss

Agency: BBDO


At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe.

This professional campaign titled 'The True Miss' was published in Chile in May, 2018. It was created for the brand: El Ciudadano, by ad agency: BBDO. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: BBDO, Santiago, Chile
Executive Creative Directors: Marcelo Con, Samer Zeidan
Creative Director: Diego Gomez Dossena
Art Director: Agustin Speroni
Copywriter: Piti Contreras
Photographers: Maxi Masullo / Bang Bang Reps
Motion Designer: Cristian Fahrenkrog


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