The Trial

Lingokids is putting the parenting screen time debate on trial with the launch of its largest U.S. campaign, The Trial by Lingokids, highlighting the invisible weight of parental guilt that over 74% of American parents feel when it comes to their child’s screen time use. A striking social experiment, the film enlisted 11 real parents to unknowingly put their parental guilt, particularly related to their child’s screen time use, on trial. During the trial, the parents expressed their unscripted feelings and doubts about their parenting styles and approach to screen time. The result is an emotional and impactful look at parental guilt around screen time use, providing a powerful message for parents.