The transcendent translucent ad

Agency: Dentsu


Can you tell which of these plastics are unrecyclable?(the front page). Unrecyclable plastics will turn black when scanned through X-ray. We invented a revolutionary technology that exploits this nature of unrecyclable plastics.(the back page)

This professional campaign titled 'The transcendent translucent ad' was published in Japan in September, 2011. It was created for the brand: Mitsubishi, by ad agency: Dentsu. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Art Director: Takayuki Murano
Copywriter: Kosuke Wakasugi
Photographer: Kazunari Koyama
Executive Creative Director: Yoshihisa Suzuki
Producer: Haruhiko Ishikawa
Designer: Kazuya Goto

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