The work was created to amplify the launch of “The TRACK at New Balance.”
The track was built in the spirit of the athletes looking to break world records as well as New Balance’s unique position in being able to bring this type of facility to life as an innovator in the category space.
This professional campaign titled 'The TRACK at New Balance' was published in United States in July, 2022. It was created for the brand: New Balance, by ad agency: Connelly Partners. This Design medium campaign is related to the Fashion, Fitness, and Sports industries and contains 3 media assets. It was submitted 4 months ago by Executive Creative Director: Nick Bontaites of Connelly Partners.
Client: New Balance Athletics, Inc.
Project/Campaign Name: The TRACK at New Balance
Agency: Connelly Partners
Chief Creative Officer / Art Director: Alyssa Toro
Executive Creative Director / Copywriter: Nick Bontaites
Group Brand Director: Hillary Williams
Group Brand Director: Dave Kimball
Production Director, Photographer: Barry Frechette
Producer: Lauren Lukacsko
Sr. Global Marketing Manager: Kristen MacKenzie
Sr. Manager, Global Creative Studio: Alex Preston
Marketing and Events Manager: Kim Good
Global Brand Marketing Director: Chuck Mauro