Description
What happens when a late-night hunger craving leads a group of friends to a spooky house in the woods? In Texas Pete®’s new Halloween campaign, things get weird fast.
Created by McKinney, “The Texas Pete Project” is a found-footage-style social series that follows a group of hungry friends as they encounter increasingly bizarre happenings inside a remote cabin inhabited by Texas Pete himself. Told across six 15-30 second episodes, the series leans into shaky camerawork, grainy visuals and unsettling encounters to put a hot sauce spin on classic horror tropes.
The series builds on McKinney and Texas Pete®’s approach to keeping the brand fresh and engaging by showcasing its versatility in unexpected ways, helping it stand out in an increasingly crowded category. The campaign also taps into the growing use of short-form, episodic entertainment to capture attention on social. With cliffhangers, recurring characters and a story built for vertical video, the horror-inspired series weaves the brand’s products into a playful narrative that puts a hot sauce spin on classic horror tropes and meets audiences where they’re already watching.
This professional campaign titled 'The Texas Pete Project' was published in United States in October, 2026. It was created for the brand: Texas Pete, by ad agency: McKinney. This Film and Integrated media campaign is related to the Food industry and contains 8 media assets. It was submitted 24 minutes ago.
