The Table of Truth

Agency: Saatchi & Saatchi Italy


In a world where we're constantly encouraged to filter and carefully manage every interaction, Peroni has taken a unique approach to launch their new Peroni Unfiltered beer. They've handpicked and invited a selection of couples to gather around the Table of Truth, where they're encouraged to have honest and unfiltered conversations. This unconventional table takes on the appearance of the famous Mouth of Truth, ready to "swallow" any falsehoods from the participants or reward them for their raw honesty with a refreshing Peroni Non Filtrata.

Guiding the participants through this truth-driven experience is the Italian stand-up comedian, Michela Giraud. With her wit and humour, she leads the couples in a lighthearted yet thought-provoking discussion, urging them to be truly transparent in their real-life interactions and relationships. This experiment aims to demonstrate that removing our masks and sharing genuine moments together remains the best way to savour the joys of togetherness. Because "if it brings us together, it's Peroni," and being unfiltered over a beer is even more rewarding.

This professional campaign titled 'The Table of Truth ' was published in Italy in June, 2023. It was created for the brand: Peroni, by ad agency: Saatchi & Saatchi Italy. This Content, Digital, and Experiential media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago by Associate Creative Director: Leonardo Cotti of Saatchi & Saatchi.


Agency: Saatchi & Saatchi Italy
CEO: Camilla Pollice
Executive Creative Director: Manuel Musilli
Associate Creative Director: Leonardo Cotti
Associate Creative Director: Tancredi Fileccia
Team Account: Carolina Cenci, Valentina Meomartini
Senior Producer: Manuela Fidenzi

Production Company: THINK CATTLEYA
Director: Giovanni Fantoni Modena
Dop: Tommaso Cassinis
General Manager and Executive Producer: Martino Benvenuti
Producer: Francesca Regali
Production Manager: Christian Scacco
Scenographer: Michele Modafferi
Costumes: AIDA Ghafour
Edit: Francesca Catalisano

Peroni Team
Peroni Family Brand Director: Marina Manfredi
Peroni Family Brand Manager: Roberta Cestra

Michela Giraud Team
Author: Antonio Losito

Glam team
Stylist: Valentina Rossimori
Mua: Valeria Cipolla
Hair: Adel Saada
Outift: Marina Rinaldi
Agent: Katia Tellone

Agency: Baldassari Srl
Press: Claudia Scuderi
Digital: David Nicosia

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