MSP Steel

The Symphony Of Steel

Agency: SoS Ideas

The Symphony Of Steel


India as a nation gained it's independence on 15th August, 1947. For 77 years the backbone of this nation has been it's infrastructure and the iron and steel industries have had a significant role to play towards the nation's progress.

MSP Steel, took this opportunity to pay a tribute to the great nation through a digital film. What's unique about it is, the music created for the film is made with iron and steel products used for construction. So steel which is seen as lifeless has been used to bring to life the tune of India's National Song... 'Vande Mataram'.

Steel pipes have been cut to size to create a xylophone, parts of steel structurals have been used as drums, TMT Bars have been used as percussion instruments, while smaller steel pipes have been used to make chimes and a long flute. Apart from these MS Rods, H-Beams, Angles... all have been uses as percussion instruments.

Come experience the harmony of steel, that commemorates the strength that unites India.

This professional campaign titled 'The Symphony Of Steel' was published in India in August, 2023. It was created for the brand: MSP Steel, by ad agency: SoS Ideas. This Content, Digital, and Film media campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted 8 months ago by Creative Director: Kamalika Ganguli of Sos Ideas Pvt. Ltd.


Advertising Agency: Sos Ideas
Founders & ECD: Souvik Misra & Soubhik Payra
Creative Directors: Kamalika Ganguli & Niladri Deb
VP & Client Servicing Head: Kusumasab Mitra
Senior Brand Supervisor: Saptaswa Mukerjee
Production House: Ring A Bell Films
Cinematography/Edit/Grading/Direction: Arnab Riingo Banerjee
Producer: Ohendrila Banerjee
Styling and Costumes: Nandini Sengupta
Art: Subharthi Biswas
Creative Assists: Monishankar Debnath, Agnibha June Banerjee
Musicians: Ashu Chakraborty, Aurobindo Mitra, Sayak Chakraborty

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