The Swap

Agency: Publicis


Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium.
Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place.
Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view.

This professional campaign titled 'The Swap' was published in Italy in April, 2017. It was created for the brand: Dacia, by ad agency: Publicis. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Publicis, Milan, Italy
Chief Executive Officer / Global Chief Creative Officer / Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Creative Directors: Francesco Martini, Alessandro Izzillo
Copywriters: Francesca Vitello, Michele Dell’Anna
Art Directors: Laura Aondio, Giorgio Luchetti
Project Manager Digital: Vittorio Cafiero
Agency Producer: Laura Pace
Production Company: Bedeschi Film
Director: Gigi Piola
Assistant Director: Alberto Poli
DOP: Maxime Alexander
Executive Producer: Federico Salvi
Producer: Martina Vanoli
Editor: Fabrizio Squeo
Digital Production: SDM


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