Description
To launch the new Doritos Kentucky Chicken Sandwich, a limited edition product that fuses Doritos’ crunch with KFC’s iconic flavor, both brands transformed a snack aisle into an unexpected point of sale: a real drive-thru... designed exclusively for supermarket carts.
The activation, called “The Supermarket DriveThru,” was born from an insight as simple as it is powerful: consumers spend up to 40% more of their time in the snack aisle. And if that’s where Doritos fans are, why not bring KFC directly to them?
The fully functional setup simulates a drive-thru inside the supermarket, allowing customers to order their sandwich from their cart, enjoy the full purchase experience, and receive their product instantly, without ever leaving the aisle.
An idea that’s as absurd as it is logical, turning an ordinary space into a memorable brand experience by blending creativity, context, and flavor in a single move.
This professional campaign titled 'The Supermarket Drive Thru' was published in Panama in August, 2025. It was created for the brands: Doritos and KFC, by ad agency: Star5. This Experiential medium campaign is related to the Food industry and contains 3 media assets. It was submitted 2 months ago by General Creative Director: Camilo Garzón Rengifo of Star5 Ogilvy.
Credits
Brand: KFC
Advertiser: Platinum Brands
Product: Doritos Kentucky Chicken Sandwich
CEO: Juan Carlos Andrade
Marketing & Communications Manager: Loreta Fadul
Head of Communications & Media: Vielsys Berguido
Digital Marketing Manager: Ana Cristina Arias
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Agency: Star5 Ogilvy
CEO: Gabriel Barletta
Chief Creative Officer: Jorge Heilbron
Chief of staff: Roberto Perez
Executive VP: Manuel Álvarez
Business Leader: Liseth Fong
Account Executive: Blanca Serrano
General Creative Director: Camilo Garzón Rengifo
Creative Director: Danny Marmol
Art Director: Alberto Weand
Graphic Designer: Ramón Sanchez, Alison Lopez
Retoucher: Mario Monteza
Production & Camera: Nicolas Janson
Camera: Carlos Dominguez, Aroni Dominguez
Production Assistant: Karen Castillo, Rebeca Valdés
Location Sound: Juan Arias
Content Creator: Daniel Bardales
Experience Activation: Topline
CEO Topline events & Experience: Johanna Chamorro
