To amplify Wimbledon’s recent filmic trailer ‘The Story Continues’, McCann London has created three posters for the 2019 Championship under the title ‘Some Stories Live Forever’. The posters are packed full of craft and attention to detail – to excite existing fans and inspire a new generation through the unique Wimbledon story.
Each poster features tennis greats - Althea Gibson, Arthur Ashe & Martina Navratilova – who are cleverly merged with historical news stories, each blending era-defining moments of human endeavour. An innovative hybrid of craft, that merged photography to create unique visuals, complimented by typography, hand letter-pressed in the traditional way, to be true and authentic to each historical period featured within the posters.
This professional campaign titled 'The Story Continues' was published in United Kingdom in July, 2019. It was created for the brand: Wimbledon, by ad agency: McCann. This Print medium campaign is related to the Sports industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: McCann, London, UK
Chief Creative Officers: Rob Doubal, Laurence Thomson
Creative Directors: Rob Webster, Alexei Berwitz
Senior Creatives: Matt Searle, Olly Wood
Business Director: Tommy Smith
Account Manager: Alice Lindsay
Project Director: Daniela Loccisano
Chief Strategy Officer: Theo Izzard-Brown
Planner: Emily Ellis
Head of Art: Dan Howarth
Designer: Matthew Thomas
Designer: Angelika Juszcyk
Head of Business Affairs: Molly Strasser