ADVERTISING

Wimbledon

The Story Continues

Agency: McCann

Description

To amplify Wimbledon’s recent filmic trailer ‘The Story Continues’, McCann London has created three posters for the 2019 Championship under the title ‘Some Stories Live Forever’. The posters are packed full of craft and attention to detail – to excite existing fans and inspire a new generation through the unique Wimbledon story.
Each poster features tennis greats - Althea Gibson, Arthur Ashe & Martina Navratilova – who are cleverly merged with historical news stories, each blending era-defining moments of human endeavour. An innovative hybrid of craft, that merged photography to create unique visuals, complimented by typography, hand letter-pressed in the traditional way, to be true and authentic to each historical period featured within the posters.

This professional campaign titled 'The Story Continues' was published in United Kingdom in July, 2019. It was created for the brand: Wimbledon, by ad agency: McCann. This Print medium campaign is related to the Sports industry and contains 3 media assets. It was submitted about 3 years ago.

Credits

Advertising Agency: McCann, London, UK
Chief Creative Officers: Rob Doubal, Laurence Thomson
Creative Directors: Rob Webster, Alexei Berwitz
Senior Creatives: Matt Searle, Olly Wood
Business Director: Tommy Smith
Account Manager: Alice Lindsay
Project Director: Daniela Loccisano
Chief Strategy Officer: Theo Izzard-Brown
Planner: Emily Ellis
Head of Art: Dan Howarth
Designer: Matthew Thomas
Designer: Angelika Juszcyk
Head of Business Affairs: Molly Strasser

ADVERTISING

iStock Essentials

Wood mouse (Apodemus sylvaticus)

Artist: DamianKuzdak

iStock Signature

Trophy Cup

Artist: cem seker

iStock Signature

Close-up of a young woman practi...

Artist: Peter Carruthers

iStock Essentials

Tennis net

Artist: pashapixel

iStock Signature

Young woman walking across a com...

Artist: Peter Carruthers

iStock Essentials

Aerial view of blue tennis court...

Artist: Ingus Kruklitis

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.