The story begins with you

Agency: TAC Universe

Your well-being means the world to us, which is why we've brought medical services closer to you.

Make your travels smoother with Terrace Madinet Nasr. For busy professionals like you who are always on the move, we understand the importance of convenient travel. Our location ensures that Cairo International Airport is just 20 minutes away, making your journey hassle-free.

If you are a doctor, then Terrace Madinet Nasr is the right place for you Because it is in a vital place, close to all hospitals and services, and you can enjoy a healthy and active life there.


About Terrace Madinet Nasr:

Terrace Madinet Nasr compound consists of 7 buildings in the heart of madinet nasr in Youssef Abbas street

Client Brief:

Our client, Terrace Madinet Nasr, is a real estate project from Solik Group looking to promote their properties and community to a wide range of potential buyers. The campaign aims to show that Terrace Madinet Nasr is the right place for anyone, regardless of their interests or needs.


To increase awareness and interest in Terrace Madinet Nasr properties by highlighting the unique selling points (USPs) of the community, and by showcasing personas who represent different types of potential buyers and how their needs are met by living in Terrace Madinet Nasr.

Creative Concept:

Whomever you are and whatever your interests,

Terrace Madinet Nasr is the right place for you.

Through this campaign, we will give multiple reasons

for anyone to choose Terrace Madinet Nasr.

This will be done through 2 different methods:

Direct: through highlighting our USPs.

Indirect: through mentioning some of our personas

and discuss their needs and how to fulfill them.

This professional campaign titled 'The story begins with you' was published in Egypt in November, 2021. It was created for the brand: Solik, by ad agency: TAC Universe. This Design and Digital media campaign is related to the Real Estate industry and contains 3 media assets. It was submitted 8 months ago by Creative Strategist: Fady George of TAC Universe.


Agency: TAC Universe
Copywriter: Fady George
Graphic Designer: Andrew Tarek
Art Director: Ra'ef Elshafai (Rivo)

Solitaire Pathway


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