ADVERTISING

Description

The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasize the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer.

This professional campaign titled 'The story' was published in United States in July, 2021. It was created for the brand: AID FOR AIDS / AID FOR LIFE, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 12 months ago by Account Coordinator: Jane Schecterson of Powell Communications.

Credits

Advertising Agency: Saatchi & Saatchi, United States of America
Chief Executive Officer: Andrea Diquez
Chief Creative Officer: Daniel Lobatón
Creative Director, Copywriter: Lauren Varvara
Creative Director, Art Director: Adrian Chan
Head of Production: Tim LeGallo
Producer: Danielle Hallack
VP, Account Director: Ciara Siegel
Account Supervisor: Guillermo Betacourt
Assistant Account Executive: Camila Nunez
Executive Director: Jesus Aguais
Editorial: Harbor Picture Company
Creative Director: Chris Hellman
Executive Producer: Jesse Schwartz
Graphics: Candy Sui & Kirsten Cho
Editor: Quenton Jones
Producer: Rachel Rosenfeld
Audio: Harbor Picture Company
Mixer/Creative Director, Commercial Sound: Steve Perski
Audio Engineer: Ian Cymore
Senior Producer, Sound Post: Kelsea Wigmore
Producer, Sound Post: Joy Jacobson
ADR Engineer: Mike Rivera
ADR Mixer: Bobby Johanson
ADR Supervising Producer: Tricia Schultz
Senior Producer, Commercial Sound: Lauren Boyle
Producer, Commercial Sound: Cammie Mcgarry
Audio Assistant, Commercial Sound: Brian Battersby
Music: Fuse Adventures in Audio
Production Studio: Bewilder
Producer: Liza Uys
Producer: Jovan Janari
Animation Director & Lead Animator: Nicolas Rix
Animation Director: Ruan Vermeulen
Animator: Daoyi Roodt
Animator: Isaac Abrahams
Animator: Carl Cornish
Editor/Comp: Pieter Jordaa

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