To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.
This professional campaign titled 'The Sticky Hoardings' was published in Brazil in September, 2015. It was created for the brand: Continental, by ad agency: Grupo Rái. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Grupo Rái, Sao Paulo, Brazil
CEO: Fábio Burg
Executive Creative Director: Mauricio Cavalcanti
Creative Directors: Guilherme Fleury, Marcelo Moura
Art Director: Flávio Santos
Copywriter: Marcos Alves
Producer: Aretha Ayala